Sportradar Inks Data Deal with Kalshi to Power Prediction Markets

Sportradar Group AG (NASDAQ: SRAD) has secured a multi-year global agreement to supply official sports data to Kalshi, the self-proclaimed world's largest prediction market platform. The deal covers live data feeds, odds, and integrity monitoring for Major League Baseball, the NHL, MLS, UFC, and other major sports properties.

The partnership marks a strategic move into prediction markets—a rapidly growing segment of the sports industry. Sportradar will leverage its UFDS AI and Integrity Exchange systems to provide Kalshi's network of brokers and market makers with real-time data and risk management tools.

"Prediction markets are evolving into a legitimate asset class," said Sportradar CEO Carsten Koerl, noting the company's existing expertise in sports betting infrastructure positions it to capitalize on this emerging sector.